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Title INNOVATIVE TYRE WINS iF DESIGN AWARD
Date 21.11.2011 Count 10766
The innovative design of Hankook's new Ventus S1 evo2 has been recognised by the iF Design awards in Germany.


A tyre that uses new technology to achieve a better balance between wet and dry performance and fuel efficiency has been recognised by the prestigious iF Design Awards in Germany.

Hankook's new Ventus S1 evo2 received a Product Design Award in this year's competition, which attracted more than 4300 entries from 48 countries.

Established in 1953, the iF Design Awards are regarded as one of the three most important design competitions in the world.

Products are judged on several criteria, including design quality, choice of materials, environmental impact, safety and degree of innovation.

Ventus S1 evo2 features several innovations, such as triple-layered tread blocks which, as they wear down, increase the tyre's contact patch and therefore traction.

The tyre also uses an innovative pattern of grooves to generate surface air turbulence, resulting in improved heat dissipation.

The rubber compound of the tyre features a new high styrene polymer which reduces rolling resistance and therefore fuel consumption and CO2 emissions.

It's the second time that Hankook Tire has received an iF award for its innovative tyres.

In 2009, Hankook became the first tyre company ever to win an IF award - receiving recognition for both its environmentally-friendly enfren and Optimo 4S tyre patterns.

The latest addition to Hankook's growing range of ultra-high performance (UHP) tyres, the Ventus S1 evo2 made its world premiere at the Frankfurt Motor Show in September and is scheduled to go on sale in Australia during the second quarter of 2012.

Like its award-winning UHP predecessor, the S1 evo, the Ventus S1 evo2 was developed at Hankook's technical centre in Germany and incorporates knowledge acquired by the company as exclusive tyre supplier to the German-based DTM touring car championship.

The Hankook Ventus S1 evo2 will continue the popularity and strong performance of the current model, which has out-performed premium European brands in tyre tests.


Vice Chairman and CEO of Hankook Tire, Seung Hwa Suh, said Ventus S1 evo2 is the perfect example of the company's commitment to developing world-class tyres through consistent investment in research and development.

"We are committed to combining innovative design with enhanced tire performance," said Mr Suh.

"Hankook Tire always strives to present a differentiated concept, high-end technology, and design.

"Together they play a significant role in sharpening our brand's competitive edge."

The iF Product Design Awards ceremony will take place in Munich on 10 February next year.
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