One of the most respected figures in the Australian tyre business has joined Hankook Tyre Australia as its national sales manager.

Ray Barr brings more than 30 years of industry experience to Hankook, having most recently been the national operations manager for Australia's biggest tyre retail chain.

Mr Barr says he's excited to join Hankook at a time when the brand is making plans for significant growth.

"Hankook is a great brand, but I'm sure my colleagues would be the first to agree that it has not yet reached its potential in the Australian market.

"I believe Hankook tyres are technically superior to most other brands currently in the market, so the challenge now is to supply our tyres to more dealers and their customers."

Hankook Tyre Australia's managing director Paul Park says Mr Barr brings a wealth of knowledge and relationships to the company's Australian operations.

"Ray Barr's appointment is a real coup for Hankook," said Mr Park. "I believe he is one of the best tyre men in the country and his decision to join us is a big vote of confidence in the Hankook brand."

Mr Barr is joining the Hankook team at the same time as it commences a retail partnership with the JAXQuickfit chain.

He is hopeful that more tyre industry partnerships will be secured in the near future.

"This industry is all about relationships and trust," he said.

"You're only as good as your word and that's one of the things I'm pleased to bring to Hankook.

"I've joined Hankook because, although it has been on the scene in Australia for 40 years, I believe its best days are still ahead of it.

"I'm really looking forward to being a part of that success," Mr Barr said.