Since its first show in 1983, "Tokyo Auto Salon" greets its 29th event this year. It has become the largest auto parts and tuning exhibition in Asia. Hankook Tyre has been part of this prestigious show since the year 2003 and this year will mark its 9th participation.
Hankook Tyre will be presenting its new winter tyre and eco friendly concept tyre for the first time to the public this year along with the concept tyre that it has been distributing to MB Tech. Spectators will come in contact with Hankook Tyre’s new products for the winter.
January 14th is "Media Day," a day when Hankook Tyre - Japan’s newly appointed representative - gives a greeting, introduces new products for 2011, discusses major motor sports events for the coming year, and interviews racers.
Those who take part in the annual event will be given large promotional bags that can be reused as a simple DIY tool box after the event is over. Also, Hankook Tyre installed a large advertising panel near the exhibition booth.