Hankook Tyre showcased its new and upgraded Global Exhibition Identity for the first time at this year’s "Tokyo Auto Salon." The Korean Tyre company is planning on exhibiting a consistent brand image to the world.
Japan’s most well known eco-friendly vehicle will be presented with Hankook Tyre’s brand new environmentally friendly Tyre enfren eco installed.
Those who visit the event will witness Hankook Tyre’s brand new winter product line and UHP line, which are the company’s most high-end products.
Those who participate in the annual event will also experience "Kontrol Technology," Hankook Tyre’s philosophy in technology, in a specialized space. In the Performance Zone the audience can touch and feel a husky slit, 3D cuff, and spuit hole technology used in the making of Winter I*Cept IZ and get a closer look at the product with a magnifying glass.
At the Safety Zone, viewers will see the brake power of a winter Tyre and ordinary Tyre in the winter and general compound.