Spectators buzzed the booth as Hankook Tyres hosts various events especially for viewers.
The new winter product, Winter I*Cept IZ, and the environmentally friendly concept tyre, enfren eco, was introduced during the event. Not only did the viewers learn about Hankook’s new tyres but they also experienced the superiority of the product in the Safety Zone through a test comparing brake capacity in a winter environment.
The "Quiz Show" was about guessing winter road signs from all around the world. The event attracted many viewers as it promoted Hankook Tyre and its winter tyres. The quiz also featured a Q&A about Hankook Tyres, which provided a chance for the viewers to learn about the company.